did you know that "testimonials & word of mouth are the driving force behind 20-50% of all purchasing decisions, and yet only about ⅓ of businesses are actively seeking & collecting customer reviews on an ongoing basis"?
furthermore, testimonials serve to (1) build trust, (2) are a non-salesy way of marketing the good work you're doing, and (3) help buyers to overcome their buying hesitation.
so, why aren't more yoga professionals collecting and using testimonials to grow their businesses?
probably because we feel awkward asking for them, aren't sure how to go about collecting them, don't recognize the awesome power of word or mouth, or don't know what to do with them once we have them!
in today's teaching, i cover it all...
1) why testimonials are one of the most powerful business tools you're probably NOT using
2) why they are so effective
3) 6+ ways to gather them
4) and, where and how to use them
listen to today's teaching now & start using this powerful yoga biz tool for yourself.
now, i want to hear from you!
in the comments below, share your biggest ah-ha or takeaway from this teaching...and maybe i'll give you a shout out with a testimonial of your very own on my site with a link to your website :-)
for more about how to effectively use testimonials, check out this article on entrepreuer.com.