cailen ascher - CALM biz design a life you LOVE

how to open a virtual yoga studio

when we’re in yoga teacher training, many of us dream of one day opening a bright, sunny, successful yoga studio that students flock to. then, we graduate, start teaching some classes, and discover that opening a yoga studio is a lot more challenging and complicated…

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how to monetize your yoga blog

someone from the CALM biz community asked me this question: “how do i monetize my blog & youtube channel?” first off, i want to congratulate you on thinking about how to pull in multiple streams of income for your yoga biz and for wanting to…

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self-care practices for mom-trepreneurs

as many of you know, we welcomed our first baby girl in early october 2014. and, after a lovely, long maternity leave, i started to dip my toes back into the day-to-day runnings of my business in mid-january. making the transition for entrepreneur to “momtrepreneur” has…

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all you need is THIS to alleviate mental chaos

do you often feel like you’re being pulled in a thousand different directions? and, even when you’re working on one task, your mind is ticking through the countless other things you still need to get done? being in a state of mental chaos (to put…

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how to fill your BIG programs

if you’re planning on running (or have run) a teacher training, workshop, retreat or online program, chances are you’re thinking about ways to get more people to sign-up. unless you’re one of the lucky few who strikes gold with your marketing the first time through,…

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create “niche” yoga classes that are super popular

so, you’ve probably heard me or someone else say that having a “niche” for your yoga biz is a great idea. reason being, when you have a niche — or an area of expertise — your marketing improves, your teaching takes off, and more and…

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how to close the sale (in a yogic way)

this is one of our least-favorite things we do as yoga teachers… …closing the sale. (do you feel yucky and uneasy just hearing today’s topic?) so let’s paint a little picture here: you’ve been approached by a student from one of your group classes about booking some…

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6 essentials for a healthy workspace

as a yogi, i think about my health & well-being a lot. i can’t help it — i think it kinda gets programmed in when you sign-up for your 200 hrs :-) i prioritize what i feed myself, how (and how much) i move my…

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