cailen ascher - CALM biz do your life's work & transform the world

stop exchanging time for money

it’s a common problem.   we start teaching yoga.  we LOVE it.  we can’t get enough.  so, we take on more classes and more classes. and then it happens.  burnout hits.  we didn’t really see it coming, but now it’s here, and it feels like we’re…

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the 2 words you should NEVER say

do you say these 2 words?  chances are you do…and frequently. and, they could be affecting your mood, stamina, motivation and stress level. when i consistently say these words to myself, i end up feeling anxious, stressed and bummed out. the way we speak to ourselves about…

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the EASIEST way to take your NEW business online

think you need a fancy-schmancy website? think again. now don’t get me wrong.  websites are great and are super important if you want to build a thriving yoga business, but if you’re fresh out of teacher training (and strapped for cash), jumping into building a…

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how to create your 1st online offering

any time we try something for the first time — whether it be kicking up into a handstand, enrolling in yoga teacher training, or starting a yoga business — it can be majorly scary. and, unfortunately, all-too-often our fear of the unknown stops us from…

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get more quality traffic to your website & grow your online community

first off, let’s address the (potential) elephant in the room. why do you — a local yoga teacher — need to worry about website traffic or online community growth? well, my lovely yogi, if you truly want to make teaching yoga your career having multiple streams…

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7 surefire ways to get more private yoga students {yoga teacher blog tour}

For those of you who are here for the first time, Hello! and Welcome!   I’m Cailen — a marketing maven & yoga entrepreneur and founder of CALM biz and the premier online course Become a Yoga Brand.  My passion is working with yogis, like yourself, who want to transform…

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4 reasons why you’ll never regret pursuing your dreams

building a business around your passions is scary.  i know. when i first started out six years ago, i was convinced i was going to be a nationally-known interior designer; designing spaces in the most beautiful homes.  but, as it turns out, as much as…

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how to convince people to do yoga

do you ever feel like you’re trying to convince people to take your yoga classes, register for your workshops or sign-up for your email list? we’ve all been there. but, “convincing” is EXHAUSTING!  when we spend all our time, energy and money trying to convince…

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