cailen ascher - CALM biz do your life's work & transform the world

the 2 words you should NEVER say

do you say these 2 words?  chances are you do…and frequently. and, they could be affecting your mood, stamina, motivation and stress level. when i consistently say these words to myself, i end up feeling anxious, stressed and bummed out. the way we speak to ourselves about…

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the EASIEST way to take your NEW business online

think you need a fancy-schmancy website? think again. now don’t get me wrong.  websites are great and are super important if you want to build a thriving yoga business, but if you’re fresh out of teacher training (and strapped for cash), jumping into building a…

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how to create your 1st online offering

any time we try something for the first time — whether it be kicking up into a handstand, enrolling in yoga teacher training, or starting a yoga business — it can be majorly scary. and, unfortunately, all-too-often our fear of the unknown stops us from…

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get more quality traffic to your website & grow your online community

first off, let’s address the (potential) elephant in the room. why do you — a local yoga teacher — need to worry about website traffic or online community growth? well, my lovely yogi, if you truly want to make teaching yoga your career having multiple streams…

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7 surefire ways to get more private yoga students {yoga teacher blog tour}

For those of you who are here for the first time, Hello! and Welcome!   I’m Cailen — a marketing maven & yoga entrepreneur and founder of CALM biz and the premier online course Become a Yoga Brand.  My passion is working with yogis, like yourself, who want to transform…

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4 reasons why you’ll never regret pursuing your dreams

building a business around your passions is scary.  i know. when i first started out six years ago, i was convinced i was going to be a nationally-known interior designer; designing spaces in the most beautiful homes.  but, as it turns out, as much as…

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how to convince people to do yoga

do you ever feel like you’re trying to convince people to take your yoga classes, register for your workshops or sign-up for your email list? we’ve all been there. but, “convincing” is EXHAUSTING!  when we spend all our time, energy and money trying to convince…

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how to structure a successful marketing launch for your yoga business

when i ran my first launch for my online course, 2 Hours to Yoga Biz, i was flying by the seat of my yoga pants. sure, i had done some research and even signed-up for other people’s launches to see what worked and what didn’t,…

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